Tue, 22 Jul 2008 16:58:31 -0500 David C. Baker http://www.recourses.com Podcast Maker v1.3.8b - http://www.lemonzdream.com/podcastmaker ReCourses helps marketing firms and in-house departments manage transitions and obstacles to success via consulting, writing, speaking, seminars, conferences, and roundtables. A periodic podcast with advice for small marketing firms and in-house departments, specifically in advertising, graphic design, public relations, and interactive. We help clients manage transitions and obstacles to success via consulting, writing, speaking, seminars, conferences, and roundtables. We also help other consultants develop their practices. We provide principals with objective, expert advice on best practices, but we are unique because we know a particular field intimately, having learned and developed "best practices" from working with hundreds of firms in this niche since 1994. And we apply them with proprietary, defined processes (TBR, BEA, RVM, RFM, PBME, etc.) that both ensure results and make the working relationship enjoyable to you. You'll already know much of what we point out, but we will put the pieces into context, save you from experimenting, and bring solutions that may not have occurred to you yet. We'll gently pull you out of the marinade of indecision and warm up the grill. Our unique ability is to actively engage others through grounded assessment to quickly build consensus around authentic, seductive solutions that mobilize them beyond difficult transitions to focus on their own unique opportunities. These podcasts will contain relevant thought leadership content from seminars, interviews, and original material. en ReCourses, Inc. 2008. All rights reserved. ReCourses info@recourses.com http://www.recourses.net/podcasts/podcastportrait_144.jpg http://www.recourses.com 144 144 Management & Marketing management, marketing, advertising, design, public relations, interactive, web design, management consulting, speaking, writing no David C. Baker We'll define a downturn, explain what you can/cannot control, the ten causes (in three categories), the four biggest dangers to avoid, the leadership you'll want to exhibit, and the eventual benefits that a downturn might provide. You cannot control the larger economy within which you operate, or even the segment of the marketplace to which you apply your unique expertise. But you CAN limit the damage that otherwise would occur by anticipating the pressures you'll face, reacting to them appropriately, and then building some future safeties into your firm's management environment. David C. Baker presents some thoughts on these topics for 30 minutes, followed by 15 minutes of Q/A, live. We'll define a downturn, explain what you can/cannot control, the ten causes (in three categories), the four biggest dangers to avoid, the leadership you'll want to exhibit, and the eventual benefits that a downturn might provide. http://www.recourses.net/podcasts/ReCoursesDownturn.m4a Tue, 22 Jul 2008 12:00:00 -0500 Management & Marketing no 00:50:25 management, marketing, advertising, design, public relations, interactive, web design, management consulting, speaking, writing David C. Baker David C. Baker explains how new business can help account service manage clients well, resulting in lots of money and significant impact on the client. The control comes from your willingness to replace bad clients with clients who are a better fit. I've long been intrigued by the relationship between new business development and account management. Usually the account people think their primary role is to clean up the mess from all the promises the new business people make, and even then a new relationship to manage is not all that welcome. "Hey," they think to themselves, "the last thing I need is more work." But what if new business efforts weren't meant so much to find supplemental work for account managers, but to control the work that those account managers already have? What if you could use that "power" to control your client base, and in the process do better work for them? So, listen to this 9-minute excerpt from a recent two-day seminar we held for 45 firms. Even though the seminar was about customer service, this excerpt was taken from a section where we are discussing the connection between customer service and business development. What it comes down to, ultimately, is having sufficient control to make a lot of money and have a significant impact on clients. I'm sure there are many other things you wish were different in your client relationships--remain hopeful about those, but recognize that not much will change until your business development efforts are viewed as a way to control your client base with expertise instead of service, simply because that new client is ready to work with you should the existing one not be a good fit. http://www.recourses.net/podcasts/ReCoursesControl.m4a Wed, 07 May 2008 17:54:06 -0500 Management & Marketing no 00:13:27 management, marketing, advertising, design, public relations, interactive, web design, management consulting, speaking, writing David C. Baker David C. Baker interviews Suzanne Hader of 400Twin (customer experience consulting for luxury brands). She overcame two obstacles: running a small firm and having roots in implementation. She details her journey to this point and what comes next. David C. Baker interviews Suzanne Hader of 400Twin (customer experience consulting for luxury brands). She overcame two obstacles: running a small firm and having roots in implementation. She details her journey to this point and what comes next. http://www.recourses.net/podcasts/ReCoursesInt400Twin.m4a http://www.recourses.net/podcasts/ReCoursesInt400Twin.m4a Sun, 20 Apr 2008 18:39:23 -0500 Management & Marketing no 00:30:56 management, marketing, advertising, design, public relations, interactive, web design, management consulting, speaking, writing, suzanne hader, 400twin, 400 twin